Promote Your Card Program
Get the Word Out!
Even the best credit card program needs effective advertising and media relations to get your message to your customers and potential customers.
Even the best credit card program needs effective advertising and media relations to get your message to your customers and potential customers. Let ICBA Bancard show you how to get the word out.
Promoting Your Program Through Advertising
This brief brochure walks you through the process of identifying your target market, crafting your unique message, and staying abreast of your legal responsibilities.
Promoting Your Program Through the Media
Tips on writing news releases, conducting media interviews, and making use of the resources that are already available to you through ICBA Bancard, Visa, and MasterCard.
Ready-to-Use Press Release Templates
ICBA Bancard Marketing Manual
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