Marketing Manual

Card Marketing for Main Street

ICBA Bancard is pleased to introduce a definitive resource for winning strategies and best practices for your bank’s card program. Entitled, “Card Marketing for Main Street,” this comprehensive guide featuring nine main sections and an assortment of reference materials was written to help your bank develop and grow its card program. This resource, including links to pertinent online sites, a glossary of industry terms and several sample letters, surveys and analysis work sheets, offers a how-to for community banks focused on developing and maintaining a profitable card business. If you have been looking for a one stop, card marketing guide, look no further.

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Introduction by Scott Broughton, ICBA Bancard Vice President

Reference Tools

Sprinkled throughout “Card Marketing for Main Street” are several sample forms and documents (listed below) to help construct and communicate your card program to customers.

Automated Card Expert (ACE)

Bancard University

Card Designer

Education & Events Calendar

FIS Updates

Marketing Manual

MasterCard Marketing Center

Visa Releases Details of its Merchant Litigation Settlement

Visa has made available information to help card issuers and acquirers understand the details of its U.S. Multi-District Merchant Litigation settlement and related timelines. Included are frequently asked questions for merchants, sample point-of-sale and point-of-entry disclosures, and maximum surcharge limits and average costs of acceptance documents to share with your staff or cardholders. Click here for more information.

MkgManual

Introducing: ICBA Bancard’s Definitive Guide to Card Marketing

Looking to create a card program that gets noticed and generates profits? Your search is over. Introducing “Card Marketing for Main Street,” a comprehensive, results-oriented guide designed to help community bankers like you develop and maintain a profitable card business. Learn more.