Get the tools you need to help increase your revenue with Visa-branded credit and debit cards while leveraging the aggregate power of ICBA’s nearly 5,000 members through ICBA Bancard.
Access a variety of resources, including market-ready materials, performance measurement tools, and best practices to help cultivate active, engaged, long-term cardholders.
I Love My Community Bank Testimonials
”I love my community bank because when I call or ask a question I always get a real live person! This is not true at other banks. I was able to refinance my home to a lower interest rate, and when there is a charge that is from an unusual place someone calls me directly to ask me if I made that charge! I cannot be more pleased with the service that I get from my community bank!!”
—Julie Little, Jefferson State Bank customer
“MidSouth Bank has always been there to meet our business expansion and financing needs. The local branch does an awesome job in accommodating our daily banking transactions. We are very pleased to be with a regional bank like MidSouth.”
—Michael J. Tubre, MidSouth Bank customer
Visit the I Love My Community Bank website to read more testimonials.
Community Banker Touts Card Issuing Benefits
Hear from community banker, Rusty Cloutier, president of MidSouth Bank & Trust on how with Banard’s support, he has been able to generate significant revenue for the Louisiana-based bank while satisfying customer’s call for a reasonably-priced, comprehensive card offering.
Credit Card Case Studies
See how support from ICBA Bancard has helped other community banks like yours develop and maintain successful credit card programs.
Take advantage of Visa workshops and training sessions to help build sales volume and increase the efficiency of your card operations.
Visa Marketing Playbook—Cross Sell Deepen customer relationships among low to mid-profit customers by cross-selling additional products and services. Review a recent presentation from Visa detailing best practices to help grow your current customer base.
For more recorded presentations from ICBA Bancard’s vault, visit our card payments resource center at www.icbabancard.org/university.
Learn More Already a Visa issuer looking for providing tactics and strategies to start growing your card business today? Check out our Visa Resource Center.
Schedule an Appointment
We are confident you’ll discover what more than 80 percent of ICBA members know; your membership in ICBA is an investment that pays for itself many times over. Contact us at (800) 242-4770 or email us at bancard@icba.org.
If you’d like us to review your portfolio to help identify strengths and weaknesses and get strategies to improve performance, request a free portfolio consultation.
Visa Releases Details of its Merchant Litigation Settlement
Visa has made available information to help card issuers and acquirers understand the details of its U.S. Multi-District Merchant Litigation settlement and related timelines. Included are frequently asked questions for merchants, sample point-of-sale and point-of-entry disclosures, and maximum surcharge limits and average costs of acceptance documents to share with your staff or cardholders. Click here for more information.
Introducing: ICBA Bancard’s Definitive Guide to Card Marketing
Looking to create a card program that gets noticed and generates profits? Your search is over. Introducing “Card Marketing for Main Street,” a comprehensive, results-oriented guide designed to help community bankers like you develop and maintain a profitable card business. Learn more.
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”I love my community bank because when I call or ask a question I always get a real live person! This is not true at other banks. I was able to refinance my home to a lower interest rate, and when there is a charge that is from an unusual place someone calls me directly to ask me if I made that charge! I cannot be more pleased with the service that I get from my community bank!!”
